Cannabis Companies Struggling To Gain Customer’s Trust

Several legal cannabis companies are struggling to gain customer’s trust and confidence as most of the clients are complaining about underweight products, dryness and potency variation.

Source: Royal Queen Seeds

It is essential for these licensed manufacturers to examine and label THC and CBD percentage or total quantity on each and every product they launch into the market such as edibles, flower, beverages, oils, vapes etc.

However, a question arises in every person’s mind about the accuracy of those percentages.

Recalling Of Cannabis Products

As a result, most of the cannabis related products were recalled. A few months back in April, tons of San Rafael 71’s Island Sweet Skunk dried cannabis were recalled. This happened because the percentage of THC labelled on the packet  was lower than the actual THC in the product.

Similarly, drinks, gel caps and pre-rolls were also recalled.

Various B.C retailers have frequently told the oz. that the customers are always looking for highest percentage products at the cheapest rates. Consequently, this consumer trend has led to LPs going for services from the labs known to label with the highest percentage of THC.

According to the reports of GrowthOp, it’s very common that the manufacturers send their specimens to various labs and then ally with those labs which sends back the highest score.

The by-laws of the Health Canada permits a 10 percent variation on potency labels for dried flower. Moreover, the laws also permits a 25 percent potency variation for edibles. Particularly because it becomes quite hard to measure the potency due to the ingredients.

A post on Reddit in r/theOCS – a subreddit for Ontario Cannabis Store consumers– asked a question which a lot of people have been asking themselves: “Why are low weight variances allowed and why are they accepted?”

But, potency isn’t the only issue where LPs need to gain customer’s trust. People work hard to earn and then spend their money on cannabis. As a result, they complain about just how much they’re regularly getting shorted.

Also Read: Coronavirus: An Opportunity To Enforce Long-Desired Controls In Amsterdam

Customers Experience

Many customers are complaining about underweight products. They purchase cannabis jars whose labelling indicates 3.5 grams. However, they always receive below than the labelled amount.

According to a cannabis user, he paid for 21 grams of dried (some premium) flower this week. The label on the jar indicated 3.5 grams. However, the first jar weighed 3.23 grams whereas the second one weighed 3.31 grams. That 0.5 grams equals to around $6.

As a result, he have not opened the other jars yet but he is expecting such kind of results from the other ones too. Exactly same incident happened with his previous purchase.

He further added: “Would you tolerate 22 or 23 bottles in that case of beer instead of 24? Or maybe that 1.14 litre bottle of Crown Royal may be only 0.98 litres this week.”

Nevertheless, they always give the answer that the freshly packed cannabis dries out and hence loses weight with the passage of time. As a result, these factors should be taken into account by the growers during packaging.

In disappointment, most of the people  desire to return to the legacy dispensary days when the salesmen used to pull out the bud from the container on the counter and weighed it in front of the customers. Due to strict laws of the Health Canada, it may remain a life-long desire of these customers.

Also Read: Potent Strain Of Cannabis Seized In Nottinghamshire Woodland

Most of the objections included dryness, potency variation and underweight products.

Additionally, various markets have improved a lot. OCS stated in its first fiscal year report that the number of complaints per units sold have now reduced significantly.

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