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Rapid Growth of CBD Pet Care Market

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pet care

After the Farm Bill was passed in 2018, the production of industrial hemp got legal in the United States of America. Due to this bill, the experts are now expecting revenue of $125 million through the CBD-infused pet care products market by 2022. If this happens, it would surely be one of the most flourishing sectors of the CBD-infused products.

Introduction to CBD

There are two constituents of the cannabis plant. One is cannabidiol (CBC) and the other is tetrahydrocannabinol (THC). CBC is a naturally occurring chemical compound and links with the endocannabinoid system of the human body. It aims to maintain the homeostasis of the human body and is psychoactive. 

Epidiolex was approved by the United States Food and Drug Administration (FDA) last year. It is mainly a CBD solution and is used to medicate the syndrome of Dravet and Lennox-Gastaut. CBD-infused products are also used these days to medicate anxiety and pain in the human body.

The products of CBC-based pet care are mostly in the form of capsules, edibles, oils and creams or balms. All the products have a unique effect on the animal’s body. 

Stephanie McGrath, a popular veterinary cannabis researcher, observed the effect of the delivery procedures including a capsule, cream, and oil on the dog’s body. He found out that the highest concentration of oil has mixed with the blood and stayed in it for the longest time. After oil, capsule comes in the list which also dissolved in the blood. However, the cream did not produce the desired results. 

Working and health benefits of CBD in animals

Scientists and researchers these days are trying to figure out whether CBD links with the endocannabinoid system of animals in the same way as in humans. There is still confusion in this but McGrath says that CBD is metabolized in animals with the help of liver as in humans. 

In the dogs suffering from osteoarthritis, CBD helps to enhance solace and activity according to the study conducted in 2018. It also helps to lessen the seizures in epileptic dogs. The researchers are trying hard these days to medicate dogs’ epilepsy, osteoarthritis in cats and the pain after an operation. 

Safety levels of CBD for animals?

According to the reports of the World Health Organization 2017, CBD is a secure and safe product for animals. On the other hand, studies show that by the use of CBD, a slight increment in the alkaline phosphatase is observed. CBD is digested by the liver. Hence, McGrath suggests that dogs suffering from liver disorders must not be given CBD. 

The owners of the pet must also take care of the composition of the product. As the CBD-infused products market is not structured yet, hence there is a danger that the product might contain any constituent that is not even mentioned on it. It might be THC which is poisonous for dogs and cats.  

Therefore, a product with an analysis certificate must be preferred to remain safe from toxic ingredients. A THC content of 0.3% is safe for animals. But the pet owners should prefer the products that have 0.0% THC content to be at a safe side.

 

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Cannabis

HempMeds® announces partnership with Sezzle, Offers New Payment Solution

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Medical Marijuana, Inc, the first company to receive historic import permits for CBD products from the governments of BrazilMexicoArgentina, and Paraguay has recently announced a partnership of its subsidiary HempMeds with Sezzel, a leading alternative digital payment platform.

Located in U.S, the first ever publicly traded cannabis company Medical Marijuana inc. has also recently launched a new line of cannabis-derived nutraceutical products, brands and supply chain. As its subsidiary, HempMeds is a corporate portfolio company which is also the Company’s master distributor and contracted marketing company, handling sales and distribution.

Sezzle, a leading alternative digital payment platform offers customers cutting-edge payment alternatives. HempMeds® customers can choose Sezzle at checkout to delay full payment for their items, at zero percent interest. Consumers receive their items right away and Sezzle pays merchant upfront and assumes all repayment risk. It requires a 25 percent down payment at the time of purchase and the remaining balance is automatically scheduled as three equal-installment payments to be paid every two weeks.

President Todd Morrow of HempMeds said that their aim is to provide better services so everyone with a tight budget can afford the benefits. Sezzle offers a “buy-now, pay-later” service that does not require shoppers to enter into a traditional loan or pay any upfront fees or interest. Sezzle is certified up to PCI DSS Level 1 as a Service Provider. He further stated, “Partnering with Sezzle means that we can provide our customers with an easy way to lift some of the financial burden during this expensive time of year.”

HempMeds® was the first company to ever bring hemp-based cannabidiol (CBD) oil products to market in the U.S. and was also the first to make CBD products available in bulk for U.S. consumers. It was also the first-ever company to receive historic federal government import approvals for its CBD products in the nations, as well as the first to have its CBD products listed in the Prescribers’ Digital Reference and one of the first to be certified by the U.S. Hemp Authority.

Medical Marijuana, Inc. CEO Dr. Stuart Titus mentioned, “With the number of new consumers becoming interested in purchasing CBD, we believe that Sezzle is a great opportunity to make our CBD products more accessible to people of all socioeconomic backgrounds.” The number of people searching for e-commerce outlets to purchase CBD has increased every year since 2017. Researchers found that online search volume for CBD in the U.S. increased 160.4 percent in 2018 compared with 2017 and is expected to increase by 117.7 percent in 2019 compared to 2018.

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Flower One partners with Kiva Confections, Premium Cannabis Confections

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Flower One is the largest cannabis cultivator, producer, and full-service brand fulfillment partner in the state of Nevada. They have more than 20 years of greenhouse operational excellence with best-in-class cannabis operators, Flower One offers consistent, reliable, and scalable fulfillment to a growing number of industry-leading cannabis brands. The company produces a wide range of products ranging from wholesale flower, full spectrum oil, and distillates to finished consumer packaged goods including flower, pre-rolls, concentrates, edibles, beverages, and topicals for the top-performing brands in cannabis.

Flower One has announced its brand partnership with California-born Kiva Confections (“Kiva”), bringing their industry-leading, premium cannabis confections to the Nevada market. Kiva’s presence in Nevada will redefine consumers’ expectations of cannabis confections as they are in the market for 9 years and known for their precise, discreet, and delicious edibles.

Kiva currently occupies 5 of the top 10 selling edibles products in the state of California, and with their first launch Kiva’s Camino Gummies is introducing custom combinations of THC, CBD, and a range of carefully curated terpenes, Camino provides the most tailored cannabis experience on the market. Camino Gummies will be available in the Wild Berry (“Chill”), Sparkling Pear (“Social”), Pineapple Habanero (“Uplifting”), Wild Cherry (“Excite”), and Watermelon Lemonade (“Bliss”) flavours.

The Chief Strategy Officer at Flower One, Kellen O’Keefe is thrilled to announce the addition of Kiva Confections as their brand partners. He stated, “Kiva’s built an industry-leading, premium brand focused on quality and consistency. Their delicious, low-dose options and unique formulations will make excellent additions to Nevada’s growing variety of exceptional cannabis products.”

Kiva has become the most recognized edible brand in cannabis and the leading edible company in California after being launched in 2010. In addition to California and Nevada, Kiva products can be found in ArizonaIllinoisMichigan and Hawaii. Kiva’s product portfolio also includes its award-winning Kiva Bars, Petra Mints, Terra Bites, and Singles, all of which are scheduled to launch in Nevada retailers in 2020.

CoFounder and CEO at Kiva Confections, Scott Palmer also finds it reassuring that they are partnering up with Flower One. More people will have access to their delicious, trustworthy, award winning edibles. He also added, “With Flower One’s production and cultivation expertise, we are confident that this partnership will allow us to build on the business reputation and loyal following we have established in California – one of the most competitive and evolved cannabis markets in the world.”

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Sh’nnong Beverage Company Launches Iced Teas with added CBD

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Former PepsiCo global chief marketing officer, Jill Beraud and Charlie Herbstreith, executives with over 25 years of business and marketing expertise are launching their own brand of Iced Teas.  Newest Má Functional Iced Teas with CBD+ natural botanicals is set to make its way to over 500 The Vitamin Shoppe stores. Beverage Company’s next-generation plant-based beverages start with the finest Green, Oolong or Bai Mudan Teas blended with CBD+ natural botanicals to detox, focus or relax. It might be new in the market, but it goes back to 2737 BC when Emperor Shennong of China discovered tea and combined it with organic hemp and botanicals to make his original Má brews.

Jill Beraud, CEO and Cofounder of Sh’nnong Beverages Company, is no stranger to the iced tea beverage category, as he previously served as President of Starbucks & Lipton Joint Ventures at PepsiCo. Sh’nnong Beverage Company is raising the bar with the next generation, plant-based beverages by infusing each Má Iced Tea with CBD+ natural botanicals. CBD+ not only harnesses the functional benefits of zero-THC Hemp CBD but elevates those benefits by combining it with nearly 20 different herbs and spices inspired by the original Má brews of Emperor Shennong.  Shennong used his brews to treat a variety of conditions and later became known as the Father of Chinese Herbal Medicine.

Jill Beraud stated that he finds The Vitamin Shoppe as the perfect partner for this launch as they are known for establishing themselves as CBD, Central across multiple categories and have tremendous in store expertise in health, wellness and nutrition. The Vitamin Shoppe is located in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids.  Sharon Leite, CEO of The Vitamin Shoppe, commented: “As a trusted resource for CBD hemp extract products, we are thrilled to be the exclusive launch partner of Má Functional Iced Teas with CBD+, providing our customers with a refreshing and delicious option in this category. We are especially excited to team with visionaries like Jill Beraud and Charlie Herbstreith.

All Má Functional Iced Teas with CBD+ Natural Botanicals are available exclusively at The Vitamin Shoppe, Má Iced Teas are carefully curated into three distinct blends and have no added sugar with less than 10 calories just for $4.99. For the time being, there are 3 unique blends available:

  • FOCUS:  Oolong Peach Spark that helps in feeling more focused with CBD + brain-stimulating adaptogens of ginkgo biloba, gotu kola and Rhodiola Rosea.  With 40mg of natural caffeine added, it helps promote cognitive brain activity.
  • RELAX:  Lavender Berry Chill features blueberry-infused, caffeine-free Bai Mudan Tea blended with CBD, chamomile, lavender, lemon balm, elderflower and passionflower to impart calm and help reduce stress and anxiety.
  • DETOX:  Emperor Spice Cleanse is a caffeine-free, detoxifying brew to help purify the mind, body and soul with CBD + Green Tea, lemon, chamomile, schisandra berry and dandelion root to help remove toxins from the body.

 

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