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Strategies for Branding a Cannabis Business

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Branding a cannabis business can be challenging with the different regulations imposed on the industry.

Sensible branding focuses on key strategies that can give businesses an immediate recognition among its customers. Placing these strategies well enables a business to thrive successfully in competition and enhance its profitability. When it comes to the cannabis industry, branding can become exceptionally challenging due to the sensitive nature of the market in which it operates. Despite of its fair share of difficulties, branding a cannabis business is crucial for staying in the game and maintaining excellence in the long-run.

Why is branding a cannabis business challenging?

It is a well-known fact that the cannabis industry has been tied down with some very strict regulations.

These restrictions include minimal or no advertising, requirement of special licenses and permits from different departments and much more. In the midst of all of this, promoting the product as an identifiable brand is a huge challenge for marijuana businesses.

Here are some of the tactics that can help them excel in the market and expand their clientele.

1. Determine the target market

The first step towards developing branding strategies is to identify the target market. This is not only going to aid in communicating the goal effectively but also increase profit potential for the businesses.

Determining the target market helps to run businesses easily. It gives businesses a clear picture about who their end consumers will be, thereby allowing them to tailor their strategies accordingly.

Once marketers know whether patients, doctors or recreational users are their target audience, strategy formulation can start taking shape. Within these groups, further classifications can also be made for more directed marketing.

 2. Identify your Unique Selling Point

Unique selling points are the most widely advertised features of a product. It is formally expressed in a positioning statement. This involves recognizing what is unique about the business and then using it to differentiate it from its competitors.

“You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.

This proposition by Domino’s Pizza is a classic example of a successful USP. While there are many pizzerias out there, not a whole lot of them offer free delivery past the 30 minute mark. It tells customers about their quick service, great quality and taste in just one line.

For cannabis sellers, it is important to establish a unique identity so customers know what they are paying for.

3. Make the brand relatable

Making a brand relatable is about familiarizing customers with its implications in their life.

“You want to try to be present in his or her life in various channels, in various moments throughout their life-cycle,” says Ashley Grace, CMO for Charlotte’s Web. “Look for partnerships with other brands that maybe your target audience also works with. You may want to look for alliances in product categories that are tangential to things that your target audience uses,” he added.

So for medicinal marijuana sellers, creating a brand story around a patient of extreme anxiety can help the end user develop some kind of association with the brand.

4. Deliver value through the product

After branding and proposition, the next step is to ‘live up to the pledge’. This means to provide a product that actually delivers what it was meant to do.

This is going to be a critical step in the branding process because the cannabis industry is hugely dependent upon word-of-mouth marketing.

5. Beware of Regulations

”It’s a very fragmented regulatory landscape when it comes to promotion and advertising and what you can and can’t do with cannabis, even for things like CBD, which should really have no problems,” says Grace.

The regulatory rules applicable on the cannabis industry varies by states. Therefore, it is very important for marketers to assure they are operating within legal limits imposed on them.

A graduate in Bachelors of Business Administration, Yumna Haq is an ardent researcher and a dedicated writer. Having lived in three different counties, her cultural exposure is vast, allowing her to reflect more knowledge in her work. She's currently working for Cannabis Health Insider as a news writer.

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Cannabis

Share to Aware Students About Two Faces of Marijuana

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With New Jersey legalizing the usage of cannabis, there are several concerns under the light now. There is a need for proper reforms and decrees for students to avoid any unpleasant circumstances. Children eating grandparent’s cookies and gummies are some of the cases reported recently. Fortunately, no deaths have been reported but the proper packaging; child-resistant packaging laws are required.

Why is there a need for education of cannabis?

Many students might not be interested in using marijuana independently but what will force them exactly? We all have been through this to an extent- the peer pressure! It will dwell students towards the recreational usage of cannabis. One puff and two and so the chain will continue.
Although the State has come up with laws to open cafes, how to go about cultivating, selling, and setting up the dispensaries it also needs to address the under-age usage. The state has imposed penalties over underage marijuana usage.

What’s the latest happening

Two legislatures have introduced a bill that would require schools to teach students in elementary about the risks of marijuana use.
On Thursday, Sen. Michaela Testa, R- Cape May introduced a bill that would make age-appropriate education on the risks of marijuana use mandatory for students from third grade till 12th grade. Testa further clarifies that marijuana will be legal for adult use as soon as the legislature gets its act together. This will send a very dangerous and alarming message to school going kids that cannabis is safe and its widely acceptance. This will hit the brains of children of all ages.

The Current Laws

The laws at present already aim to educate school-going individuals about drugs, alcohol, and tobacco use. The State’s 2020 education Standards include marijuana and cannabis. Also, it includes educating kids about social, emotional, and physical wellbeing. It also aims to provide students with knowledge about the potential harm and ways to say no to its use.
Simonsen states that the bill would allow schools to begin educating kids about the use of marijuana and to go more into details about the scientific knowledge of THC. Also to pay emphasis and make them analyze the difference between medical cannabis and unregulated marijuana. He emphasizes the fact that as the stigma seems to eliminate so there is a dire need to start it in the early years.
The state has passed two bills since the legalization of marijuana came into the limelight. One bill consists of all the laws and legal framework and the other consists of decriminalizing possession. Murphy hasn’t signed the bills due to discrepancies about underage possession penalties. He has asked the Legislature to make the changes.

ALSO READ:The Legalization of Cannabis across USA; What’s the Real Reason Behind?

How to teach about cannabis?

Teachers to teach the content of this course in health and physical education classes. It will cover aspects such as the after-effects of marijuana on the adolescent brain and body. In addition to this, the course will comprise of the risk of addiction to marijuana and the effects of THC which is a very active ingredient in marijuana. Moreover, it will also pose the potential hazard of driving while high.

ALSO READ: More Than 100 Toxic Compounds Found In Cannabis Smoke

What aspects to cover while teaching?

As we see, the legalization of cannabis is taking place in many states, it is crucial to teach the students the two faces of marijuana. Firstly they need to know what cannabis is, synonyms of cannabis. They also need to know the difference between cannabis and synthetic cannabinoids, what is THC. Also, they need to know the risks of using cannabis and how to reduce the risks caused by using cannabis.

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Is It Commendable to Combine Cannabis and Yoga?

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Cannabis and Yoga Combination

Over the years yoga has played a significant role in combination with animals, music, and lights. Yoga and cannabis together pair better than you can imagine. Its combination with cannabis is non like the other. Unlike other mind-altering substances like alcohol or opiates, cannabis doesn’t close your mind off to the things that cause you pain and sadness. Indeed cannabis brings you into the present and enhances your mind-body connection.

Yoga and Cannabis together

Yoga practitioners say phrases like feel the glow of light into heart radiating love and acceptance. These phrases aid you in bringing your bodies into the phase of relaxation and peacefulness. One of the yoga teachers and cannabis user urges that he feels a more grounded and inward connection to his body when he combines yoga and cannabis. He says it feels that all the unnecessary thought and the worry to complete to-do lists turns off leaving him in immense pleasure. This relaxes him immensely and tunes his muscles and joints with each movement. All the way with legal jurisdiction this isn’t only him feeling this way.

ALSO READ:COVID-19 and mental health management – Can Cannabis Help?

Advantages of yoga and cannabis

Most yoga classes in combination with cannabis are slow and help you to restore. In addition to this, it focuses less on sweating and building up muscle mass. It is a way to reignite the love for you and have a mindful experience. Typically before these classes, there is a session of marijuana for 30 minutes to leave you into deeper thoughts. Also the classes that mix yoga and cannabis suggest the minimum usage of cannabis just to produce the effect. It is never a good idea to consume a whole slice of cake and smoking a huge amount of marijuana and then entering into the class.

CBD or THC

CBD is an excellent alternative to THC as it doesn’t make you high. Also, CBD proves to be a substitution to many medications over the counter for pain, anxiety, strokes, insomnia, and bone fractures. The cannabis industry still has a long way to go in identifying new ways to extract and derive compounds of CBD and its isolates. However, THC helps you in bringing the body together along with your mind to solidify the self-awareness that can be difficult to cater to.

People with chronic pain and medical complications are especially benefitted by using CBD or cannabidiol to make their body ready for practicing it. CBD has many therapeutic effects that result after the interaction of the body’s endocannabinoid system-majorly responsible for substances like sleep, pain, mood, and fertility.

Yoga and CBD- a perfect symbiotic relationship

There is a mirror image or you can say with the addition of CBD the advantages of yoga also increase. In many incidents, the advantages are reported. For example, yoga and CBD improve sleep whereas just the usage of CBD treats inflammation-based disorders. Yoga alone improves brain function.

ALSO READ:5 Surprising Health Benefits of Using CBD Gummies

The Fundamentals of Yoga

Many practitioners believe that yoga and cannabis combination doesn’t let you experience its spirituality. Dr. William Sands, Dean of Vedic Science at Maharishi University says that it detaches you from the inner self and is incompatible with yoga. Few traditional yogis warn about the suspected addiction that can be accompanied by recreational usage.

Conclusion

The topic of yoga and its combination with cannabis is still a controversial topic. Their interdependence and synergy appear to have embryonic roots. For many strict yoga teachers, it is a complete physical and mental discipline that doesn’t require any external substance use. On the other hand, many yogis believe that as its experience is enhanced by the burning of candles, lights and music so is cannabis another substance to create a soothing effect.

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The Budding Industry-Cannabis Restaurant Industry

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Cannabis infused food

Cannabis has started its journey long ago but the acceptance was a question. Fortunately, because of the Democrats taking over the senate, this has come into the limelight. A lot of industries are opening up and providing employment opportunities to many people. Many new things are coming out. One of the fascinating ideas in the cannabis restaurant. There has been a major shift in the legalization of cannabis and industries connected to it will be allowed to deal legally in a particular area. It’s considered a big win situation where we see its consumption will be considered normal. With the passage of time as we see many restaurants opening up and their success stories over social media, it is easy for us to visualize a world where its consumption is considered normal.

ALSO READ: The Legalization of Cannabis across USA; What’s the Real Reason Behind?

What is a cannabis restaurant?

A cannabis restaurant is a place offering you food to enjoy along with cannabis at the same time. They come in a variety, offering you food options with THC or CBD infused. Some restaurants also allow you to smoke along with your meal. The restaurants are specially designed for people to enjoy cannabis with the quality of the meal. They allow you to get high outside your home legally as it’s illegal to use marijuana products in most public areas. It allows you to sit back and relax with your friends along with quality marijuana.

The skilled cannabis chef

Now is the time that these chefs are high in demand. With all the legalization and laws into existence finally, these talented people can create, recreate, and present their brilliantly delicious creations to the world. Not do they only make food items mixed with marijuana but also create tasty dishes that compliment marijuana in different forms. Some of the famous chefs in the United States are Andrea Drummer, Stephany Gocobachi, and Jessica Catalano. In addition to these Miguel Trinidad, Scott Durrah, Unika Noiel, and Coreen Carroll also play a significant role. If these chefs continue to produce and paint new dishes with a hint of marijuana this industry is going to boom.

Cannabis-infused dishes

There are many people out there who have been reaching to dispensaries to obtain medicated cannabis. However, there lies a crucial issue with the edible food items available that are still packed with sugar and other unhealthy ingredients for the patients. Then comes a vital role of the cannabis chefs. The future of cannabis-infused dishes seems interesting. Even though people have enjoyed cookies, brownies, drinks, and gummies but the menu has a long way to go. The menu is still unexplored and needs attention. Food cooked in cannabis butter or oil provides you with an opportunity to go high pleasantly.

ALSO READ: Dr. Jay Danniston describes Uses of Cannabis-Infused Coconut Oil

The two types of food restaurants

There are two types of food restaurants emerging. One offers you dishes with marijuana products separately and the other kind offers you infused dishes. Infused dishes have an active THC that can leave you high after the consumption of food. Although the traditional food restaurants offer you flower and pre-packaged items mostly.

Conclusion

As weed users look forward to new ways to normalize their habits and change the perception of people about consumption, it is expected that such restaurants will add up to aid them. It is a big shift to see that some states begin to introduce fully legal cannabis bars and restaurants where they promise to provide you with a unique experience. This industry will help you to vocalize and normalize the use of cannabis.

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